Jim Donaldson

Working with people, companies and governments across the world has taught me many things. The most important is that the core of what we do remains the same – delivering results, creating impact and generating success. Whether in London, continental Europe, the Middle East or wider afield I have learned that our clients essentially want us to help them win, whatever their battle might be.

I now bring my understanding of working and living in many countries to my clients here in London. As the world shrinks and economic geography undergoes seismic shifts, I use that insight to help frame communications campaigns that will work across markets, cultures, channels and content. From energy giants to emerging industrial players, from country branding to inward investment campaigns and from change programmes to reputation management, I work with clients to make communications count in every sense of the word.

I remain inspired by many of the leaders I have met and the people that I have been privileged to work with on my journey. I draw on the wide range of experience across sectors and services every day.

Above all, I continue to learn - from my clients, from my colleagues and from the changing world around us. Communications will always be the same, but it will also always be different.