John Gisborne

An inherent belief that public relations must deliver against bottom line – directly. AND that there is always a solution that is smarter, affordable and achieves something that most people do not think is possible. Making people sit up and take notice is a skill that I learnt working with some of the brightest, most creative individuals in the business…

Challenging the impossible included:

David and Goliath - helping the market to believe in an innovative breast cancer drug working at a receptor that a top surgeon had a ‘hunch about’. A process of strategic dialogue which led to a stand-alone conference at the Royal College of Surgeons and the making of a pharmaceutical company

Challenging the perception that lifestyle medicines are more than ‘a pill for every ill’ and that a small molecule that had a role in reversing male sexual dysfunction might be the one that Pfizer and Eli-Lilly had missed.

Ensuring excellence is recognised – helping a small business punch above its weight and win a Queen’s Award for Enterprise…