Social media + digital education for in-house staff
Many clients come to us with questions about how to use social to meet their business goals. They also ask for our help in training in-house PR staff, senior executives and brand Community Managers. We love using our cross-sector experience managing social platforms to help demystify this exciting opportunity for brands.
Our Interactive Lab works with your sector team as well as our crisis specialists to construct a bespoke program based on your audience and goals. We offer two main types of education:
- Workshops: Overview, case studies + best practice tips
- Training: Hands-on lessons in our HUB facility or with your own laptops
If you have questions similar to the ones below, please contact Sam Lythgoe on 0207 413 3000 or slythgoe@hillandknowlton.com
- Do you feel your programs aren’t making the best use of online tools due to a lack of digital knowledge or confidence?
- Have your staff acquired the user insights, skills and the technical expertise to manage social communications platforms (blogs, forums, Twitter, Facebook, Google+ and others) effectively?
- Does your organisation have the appropriate framework and guidelines in place? Are your employees in tune with the new etiquette of Internet communications?
- Are you listening to conversations taking place outside of traditional media? How frequently? Do you have the appropriate analytic tools and guidelines to determine the level of threat or opportunity?
- Does your organisation’s current crisis training and existing crisis plan outline the required roles and responsibilities, and does it the digital dynamic into account as effectively and appropriately as it should?
