See video
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Generating more than 4 million hits on the Castrol website

The Castrol brand naturally had a long history in motorsport, but had never been involved in football.  Castrol tasked H+K Strategies with a bold objective: to help modernise the brand by building credibility within the sport.

H+K Strategies formed Castrol’s approach and shaped its ambassador strategy, which was led by Arsenal Manager, Arsène Wenger. It then used the brand’s unique access to tournament data to create and launch the Castrol Index – a new formula able to objectively analyse player and team performance.

A pan-European campaign across 14 markets led to more than 1.5 billion opportunities-to-see in the media and over 4 million hits on Castrol’s football website – www.castrolindex.com.  Praise from existing UEFA partners, fans and media alike has established Castrol as a credible football sponsor.