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Winning the battle for the bikini

We are the agency that ensured Gillette Venus reclaimed category leadership, and finished the year as the best selling razor of 2009.

Briefed to own the perfect bikini-line ahead of the summer holiday season, H&K devised a campaign that brought fresh interest and credibility to the subject through a mix of traditional and social media engagement.

The campaign was so successful, it has been rolled out to other markets globally.

 

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