Consumer packaged goods
The past few years have brought boom and bust for those operating in the consumer packaged goods sector. The personal care category may have profited from self-care and home-based beauty rituals, but elsewhere the recession has accelerated trial of - and dawning satisfaction with - cheaper goods as a credible alternative. In effect, skewing the retail customer’s advantage further and making the kind of margin growth witnessed in previous years, increasingly tough. For those seeking recovery, old rules from recessions past and shopper behaviours, no longer apply.
Consumer goods is a detail-focused business. From c-suite to high street, consumer goods companies will win by asserting their value proposition more broadly and deeply than they ever did before. The ability to make the virtues behind value: practice, performance and price - appealing to internal and external audiences, becomes the foundation on which brands are built, business is bolstered and reputations, retained.
Experts individually in the Food & Drink, Household, Personal Care and OTC Healthcare sectors, we understand the tough environment you’re trading in, and your shopper's motivations. Having led sustainability strategies for over 15 years, we bridge influencer-rich foresight with creative storytelling successes daily for sector leaders like P&G and Novartis. They’re enjoying the business value we bring. Could you?
Our services
- Campaign planning
- Crisis & issues management
- Digital communications
- Media relations
- Major product launches
- Reputation management
- Sponsorship consultancy and amplification
- Media and presentation training
- Sustainability
Our experience
Our awards
The CPG team scooped two awards at the 2010 Cosmopolitan Beauty Awards in June 2010.
The Braun Sil-Epil Xpressive Pro won best hair removal product and Gillette Venus won the reader’s kiss of approval for the ultimate hair removal product for the second year running!
