The SMARTER™ behavioural communications model

Our specialist behavioural insights and strategies team help clients better apply the science of human behaviour to the art of communications.

The team has developed a unique behavioural communications model, called SMARTER™. Based on the latest science, it brings together seven of the most effective methods by which communications can influence behaviour. The model acts as both a framework for analysing audience behaviour and a toolbox from which to influence it.

 To find out more about SMARTER™ and how it can help, please get in touch.

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