The SMARTER™ behavioural communications model
Our specialist behavioural insights and strategies team help clients better apply the science of human behaviour to the art of communications.
The team has developed a unique behavioural communications model, called SMARTER™. Based on the latest science, it brings together seven of the most effective methods by which communications can influence behaviour. The model acts as both a framework for analysing audience behaviour and a toolbox from which to influence it.
To find out more about SMARTER™ and how it can help, please get in touch.