Consumer Packaged Goods

Personal care, oral care, baby care... But the truth is people don't really care, do they? We work in a category where consumers are fickle, often swayed by the siren song of a new claim or the allure of a discount.

Our job is to make people care. To create conversations, content and campaigns that pique curiosity and inspire desire - that turn mundane products into world-famous brands. It's not an easy task, but for us it's a labour of love.

We do it by understanding our audiences, their motivations -- what influences them whether online, in the line, shopping or swiping. We do it by putting purpose at the heart of everything we do - whether it's inspiring young girls to reclaim #likeagirl or eliminating a deadly disease through the UNICEF-pampers partners. We do world changing work. Are you starting to care now?

So whether it's shave care, home care or fabric care, we care. Deeply. About telling your brand’s story and creating connections that convert to sales. Because we care about building your brand and your business. If you are in the consumer packaged goods sector and are tired of hearing that your brands are ‘low interest’, please know that we’re interested and would love to hear from you.

Avra Lorrimer / MD Consumer Packaged Goods
Driving brand recognition with humour
Drum Marketing Awards
Breakfast briefing with BritMums
Marketing Week Awards 2016
Drum Content Awards 2015
Euro Effie Awards
Championing Female Employees
How Brands Can Thrive in a Post Selfie World: A Look Ahead at 2017
What we've been up to this week: 7 October
What we've been up to this week: Creativity+ Special
Mind the gap? Yes, I do!
What we've been up to: 15 April
What we've been up to: 24 March
Why it’s time to stop Faking It
From men doing laundry to eggplant emoji: Content I’m obsessed with
What if technology could reverse the effects of ageing?
Snow boots, BREXIT and one night stands
What I learned from the world’s most famous ‘other woman’
The terrible horrible day
Finding my voice: adventures at voice over school
SEE HER, BE HER: Reimagining Barbie as a feminist icon
Putting the Power Back into Dressing
#dearme: Career Advice to My Younger Self
50 Shades of Motherhood: Or the Less Sexy Title, What I Learned at #MUMSTOCK
Why I’m #sorrynotsorry
My Fleeting Relationship...with Snapchat
On Mothers’ Day, in the words of Kylie and Robbie, the kids are all right.
Friends with Benefits
Be More Mabel
Views
News
Events + Initiatives
Our work
Our people
Awards
Specialist expertise
Healthcare
Technology
Our philosophy
Energy + Industrials
Sports + Partnership Marketing
Sector expertise
Simon Shaw / Chief Creative Officer
Our network
The H+K Way
Financial + Professional Services
Influencers / Sherlock™
Raising profile across the UK
Public Affairs
Food + Drink
Insights + Ideas
Retail + Leisure
Cyber Security: it's your reputation at risk
Training + Development / The Hub™
Creativity+Science 2016
Best in class content marketing
Issues + Crisis
Richard Millar / CEO
Content + Publishing Strategies
Global Center of Creative Strategy
Content studio
Delivering a local tournament to a global audience
People + Purpose
Show less Load more
Hill & Knowlton Strategies Search