Sports + Partnership Marketing

Sport is a universal passion. In any country and in any language, sport inspires like nothing else. At H+K London, we live and breathe this same passion, and bring it to our award winning campaigns.

We’ve been behind the biggest campaigns, sponsorships and events in sport for the past two decades. The biggest brands in sport, including adidas, Gillette and HSBC have trusted the marketing and communication experts at H+K to make their campaigns famous by creating and delivering some of the industry’s most celebrated and pioneering work.

From the biggest events (The Olympic Games, FIFA World Cups, Rugby World Cups, Wimbledon, The Open Championship) to the biggest names (Lionel Messi, Novak Djokovic, Jess Ennis, Rory McIlroy) we are always at the heart of the action. We’ve got stamina too – building client relationships for the long haul, to become a trusted partner with adidas for 22 years, Gillette for 19 years and HSBC for 11 years.

Our team of sports fanatics is at the pulse of our client’s audience, ensuring we know just how, why and where they consume the things they love. As the industry has evolved, so have we. The team is made up of a broad range of experts across all platforms and disciplines, meaning we deliver against whatever our clients’ ambitions may be, and always with a focus on achieving positive business impact. With the London office serving as the hub for a global network of 87 overseas offices, we produce campaigns that deliver for global and local audiences.

Great athletes never stop until they’ve reached the top. Neither do we. Our team of innovators, creators and strategists are always working towards the next inspirational piece of work, and we never stop until the job is done. 


Delivering a local tournament to a global audience
Content and publishing strategies for a global sponsorship portfolio
H+K wins gold after competitive British Olympic Association pitch
Tuesday Team Talk: Nadal vs Federer
Tuesday Team Talk: The Human Element
Tuesday Team Talk: Sometimes We Don't Want To Know
Tuesday Team Talk: Millwall and the Double-edged Sword of Compulsory Purchase
Tuesday Team Talk: The Premier League Playoffs
Tuesday Team Talk: What We Learned About Football in 2016
Tuesday Team Talk: Let's Make Football Free Over Christmas
Digital Story-Telling: The case for old ideas
Tuesday Team Talk: 5 lessons the England football team could learn from Eddie Jones
What we've been up to this week: 4 November
Tuesday Team Talk: Liverpool are exactly what the Premier League needed
Tuesday Team Talk: The Premier League's editor-in-chief
Tuesday Team Talk: Mourinho and the science of hypocrisy
Tuesday Team Talk: Wayne's World
What we've been up to this week: 7 October
Here come the girls - Women’s Sport Week 2016
Tuesday Team Talk: The American Revolution
Tuesday Team Talk: The (False) Reality of Repetition
What we've been up to this week: Creativity+ Special
Tuesday Team Talk: Claudio Bravo never stood a chance
Tuesday Team Talk: Derby Day
Turning Olympic inspiration into wider sports participation
Tuesday Team Talk: Being Big Sam
Tuesday Team Talk: Red Rising
Tuesday Team Talk: Overreaction Tuesday
Tuesday Team Talk: The golden age
Get Set
Tuesday Team Talk: God Level
What we've been up to this week: 22 July
Tuesday Team Talk: 5 things worth remembering from Euro 2016
Tuesday Team Talk: ‘The secret’ of football smells like team spirit
Tuesday Team Talk: A fitting end for ‘post-facts’ England
Cannes Lions 2016
Would Brexit be an own goal for football?
Tuesday Team Talk: The sports narrative tightrope
Using relevant content to create a new best for adidas
Tuesday Team Talk: Finding football's soul at Euro 2016
Tuesday Team Talk: The Pepe problem
Tuesday Team Talk: When did English football stop being about footballers?
What we've been up to this week: 20 May
Tuesday Team Talk: 5 things we learned from the Premier League season
What we've been up to this week: 13 May
Tuesday Team Talk: Rooting for furniture
H+K London wins Lawn Tennis Association brief
Tuesday Team Talk: Living football history
Tuesday Team Talk: Fixing Wembley
eSports - Have you seen it coming?
Tuesday Team Talk: The blame game
Encouraging families to 'play thirsty' through sponsorship
Tuesday Team Talk: Predicting the next Premier League record breaker
What we've been up to: 8 April
Tuesday Team Talk: Premier League doping
SXSW Interactive 101
Tuesday Team Talk: Feel good football
Tuesday Team Talk: The real winners of the Premier League season
Tuesday Team Talk: Protest Pantomime
Tuesday Team Talk: 5 reasons to scrap the League Cup
Tuesday Team Talk: European fever
Tuesday Team Talk: From rags to an embarrassment of riches
Culture with a cause
Tuesday Team Talk: The Leicester City distraction
Show less Load more
Hill & Knowlton Strategies Search