Ideas can be orchestrated if we know the right questions to ask. We need to develop our thinking around brand and category into insights and ask the right questions to develop cultural, societal and human truths. From these insights and truths our ideas form and can be caught.
Idea Catchers learn to make ideas form on demand and craft them into award winning communication plans. They see connections where other don’t.
In order to know the right questions to ask we must:
- Be passionate about the brand and product.
- Be culturally inquisitive.
- Learn what concerns ‘us humans’.
- Learn to ‘join up the dots’ to help new ideas to form.