Hill+Knowlton Strategies appoints QC Liang CEO China

Beijing, 15 March 2016 – Leading international public relations and public affairs firm Hill+Knowlton Strategies (H+K) has appointed QC Liang ( 梁启春) to the new position of CEO China. He will be responsible for the management of H+K’s operations in Beijing, Shanghai and Guangzhou, reporting to Ye Yu, EVP APac and Chairman China.

“QC Liang’s appointment comes at an important time for Hill+Knowlton Strategies as we expand our service portfolio for Chinese companies growing their brands globally,” said Jack Martin, Global Chairman and CEO, Hill+Knowlton Strategies. “QC’s experience combined with Ye Yu’s extensive knowledge of our global network positions us strongly to bring the best solutions to Chinese brands,” he said.

QC Liang’s 25 years’ experience in marketing and communications in China includes helping two international PR firms establish themselves in the China market over a 12 year period. Since 2007 Liang has worked at TCL Corporation in Shenzhen where he was Assistant President and General Manager of Branding, responsible for the company’s public relations, advertising, branding strategy, sports and entertainment marketing, among others. He was also the managing director of TCL’s media and entertainment business, and secretary general of TCL’s charity foundation. He began his career at the China International Public Relations Association.

“QC brings enormous experience to the CEO role as a Chinese communication and business executive who has worked in both agency and corporate environments at a senior level,” said Vivian Lines, Global Vice Chairman and Chairman APac. “As H+K deepens its integrated communications offer across China, we will benefit from QC’s experience in branding, advertising and digital communications.”

“Following an enormously exciting nine years in-house at TCL, I am looking forward to getting back into agency life,” said QC Liang. “I am grateful for this unique and challenging role at H+K, at a time when there are tremendous opportunities to work with Chinese companies as they become leading brands globally. I intend to position H+K’s longevity and trusted brand status in China at the forefront of these changes.”

Ye Yu, EVP APac and Chairman China, noted: “Since setting up in China in 1984 H+K has been a leading force in the public relations industry in China. We need to continue to bring new ideas, new creativity, and new solutions to our clients and I look forward to working closely with QC as we continue to build H+K’s brand and reputation.”

Tuesday, March 15, 2016

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