Top Issues + Top Tips for Successful Content Marketing Programs

While content has been king on the Internet forever, there is no doubt that it is getting an ever increasing amount of attention. (Even if not everyone likes the term.)

While content has been king on the Internet forever, there is no doubt that it is getting an ever increasing amount of attention. (Even if not everyone likes the term.) For me, I love to see brands offer real value in their communications, rather than just pushing out another empty ad slogan. But it requires an honest mindshift for corporations to become Contentrepreneurs. So we asked some of the bright minds at our most recent Demystifying Digital conference, D2 Content, for their insight and advice.

Top Issue or Barrier for Brands: Cultural Change

Alex Hultgren of Ford, Jon Steinberg of BuzzFeed, Steve Webb of Google, Johanna Virtanen of Kiosked

Top Tips for Brands: Take risks. Emotional hooks. Don’t forget about relationships.

Seb Bell of H+K, me, Simon Langford of GE, Johanna Virtanen of Kiosked, Richard Fletcher of the Telegraph.co.uk, Richard Millar of H+K, Jon Steinberg of BuzzFeed, Alex Hultgren of Ford

Candace Kuss

Hill & Knowlton Strategies Search