What we’ve been up to this week: 18th November
This week on our website we’ve been pondering whether man and machine can work in harmony. The successful One Question Conference got our Tech team thinking about our future relationship with technology, while our Crisis Team has been telling us why we need to ensure we’re on good terms with our IT specialists in the face of cyber threats. Elsewhere our H+K teams have been hard at work on several events:
Ranking the effect of terrorism and the future of energy
It has been a very busy week for the Energy + Industrials team. They launched this year’s Global Terrorism Index from the Institute for Economics and Peace with global media outreach. The GTI report provides a comprehensive summary of the key global trends and patterns in terrorism over the last 15 years, as well as ranking 163 countries according to how impacted they are by terrorism. Interviews with the Research Director were arranged over three days culminating in the final launch on Wednesday. Coverage came in from Daily Mail, Independent and Reuters while many journalists love the data angle and used it to recreate their own charts, including the Telegraph and CNN. The launch event took place at RUSI on Whitehall and was well attended by think-tanks, MPs and embassies.
The team also ran the press for the Economist Energy Summit 2016 on the 10th of November, held at the HAC. The Energy Summit is a full day conference where the industry’s foremost business leaders, policy-makers, international investors, regulators, innovators and academics gather for a series of hard hitting debates in order to determine the future of energy. In the lead up to the event the team invited the media, set up a social content calendar for twitter and released press releases. Having secured over 30 attendees from the media, during the event they co-ordinated interviews with top speakers, including the Minister for Petroleum in Norway.
Digital Story-Telling: The case for old ideas
I was instantly taken by the lightning quick nature of the talks. Never one to shy away from a challenge, when our Director of Social Media Candace asked if anyone wanted to take part in the PRCA’s third annual Ignite talk on creativity I decided to throw my hat in the ring. The presentation was all about applying a contemporary lens to timeless story-telling techniques, via Star Wars, Jurassic Park and Frozen! You can read more on it here…
The event itself was brilliant, with excellent speakers including Helen Lawrence, Head of Creative Agency Development at Twitter, talking about lessons in creativity we can learn from Strictly Come Dancing, and Gemma Milne of Science Disrupt on the responsibility of brands creating self-fulfilling prophecies by future gazing. Both were presenting when I saw my first Ignite talk this year so it was really exciting for me to share the roster with them. It was a great rush presenting in that format and I can’t wait to do it again, and to encourage more people in H+K to try it!
Disrupting the world of finance with eToro
The eToro team spent Wednesday in Park Lane’s Intercontinental hotel for the FT Banking Summit. The day included discussion on how Fintech is disrupting the world of banking and finance, with eToro’s role as an industry disruptor recognised through being shortlisted for the newspaper’s inaugural Future of Fintech awards. It’s been a busy couple of weeks for the team, following the successful launch of the company’s CopyFunds™ at Web Summit in Lisbon. Given the way markets are reacting to ongoing economic volatility and world events, we’re not expecting a slowdown in interest for the trading platform any time soon.
Better Content Planning at Social Media Week in Bristol
Jessi Langsen, head of Content + Publishing for the London Health team, headed west toward Bristol to speak at as part of the city’s social media week line-up. The session featured four speakers with H+K cast next to David Wilding from Twitter, Ian Edwards of Facebook, and Bogdana Butnar of Poke for a few hours of sharing perspectives and Q+A at Bristol’s Everyman Theatre.
Jessi’s presentation focussed on answering a question that continues to come up on every side of the marketing mix: How do we build social media campaigns that can be measured against business objectives rather than vanity metrics? In answering, she walked through the H+K content and publishing model, highlighting the importance of an agreed tone and purpose. Attendee response to the event expressed appreciation for offering specific case studies showcasing how we structure campaigns, partner with clients, and determine milestones that matter long-term. Special thanks to moderator James Caig for including us in such a dynamic discussion—it was a great event.