What we’ve been up to this week: 27 May
This week we have been celebrating our wins at the 2016 SABRE Awards EMEA. Everyone loves to win an award, and we’re no exception, so it was incredible to be honoured with the award for Pan-EMEA Consultancy of the Year at the ceremony in Berlin. On top of that, we scooped awards for our Save Books campaign in Poland and our work with Nestle in Greece. So champagne all around for the teams across the Europe, Middle-East and Africa network for their continued hard work.
Here at H+K London we held our technology speculators sessions where we delve into the world of technology to discuss and decipher all things tech-related. This week the focus was Facebook Live and Bots. Starting with Facebook Live we looked at how this new medium could help clients create raw and spontaneous content through live video. Thanks to “Chewbacca Mom” the platform has had huge exposure recently, shifting the focus away from its rivals Periscope and Youtube Live.
We also discussed bots and how computer programmes have evolved into everyday tools that now carry out a multitude of interactions, removing the need for human input. Advances in A.I and an increasingly online audience have meant bots are becoming ever more present. Yet, there is still a long way to go as Microsoft recently found out the hard way when their Tay bot launched an unplanned offensive tirade.
Clerkenwell Design Week saw our leafy neighbourhood transformed into a temporary art museum this week with bespoke installations popping up across the area. With our offices being slap bang in the middle of all the action we couldn’t help taking a look, and the Tech team went out to explore, discovering unique lighting displays and glass-tiled billboards.
Our Director of Social Media Candace Kuss hosted an evening of quick-fire Ignite presentations at Google HQ as part of WPPStella Show on Creativity. WPPStella shines a spotlight on the women who work across the WPP network and creative businesses, offering a platform to network and share knowledge. Representatives from Google, Ogilvy, Coley Porter Bell, Twitter, Xaxis and Facebook formed part of the line-up.