What we've been up to: 23 October

On Monday, Hill+Knowlton Strategies announced the launch of H+K EastWest, a new consultancy offer that supports Chinese companies’ investment in Europe and the Americas.

Hubbed out of H+K’s London, Washington, Ottawa and Beijing offices, the service will provide a full range of communications services for Chinese companies with existing or planned operations in Europe and the Americas. Read more about this here!

H+K Strategies and Kelly Parisi (LeanIn.org) advocated for gender equality during their ‘Glass Lions & Glass Ceilings’ discussion at The Holmes Report’s Global PR Summit. It was an incredibly insightful session as Kelly highlighted some surprising statistics – ‘Type ‘boss’ into an image search and all the images are of men’ as well as ‘Less than 5% of the CEOS in the Fortune 500 are women’.

 

Our Financial + Professional Services team was been busy last week launching GE Capital Direct’s Relative Generosity scale, which ranks how generous family members are.

Despite popular stereotyping of mothers-in-law as the Dowager Duchess, as played by Maggie Smith in Downton Abbey, the research found that the mother-in-law is actually the most generous family member. 

Those who have received money from their mother-in-law received an average of £3,093 in monetary gifts in the past year, followed by brothers in second place (£1,598) and fathers in third (£1,370). The research also found that people are more likely to receive gifts of money from relatives on mum’s side of the family (64%) than dad’s side (31%). The mother’s side also tend to give more, with people saying they received an average of £862.

The story was covered in four national titles including the Times, Express, The Sun and the Daily Mirror, as well as capturing the imagination of moneyfacts, AOL Money and a whole host of regional titles.

While mothers-in-law might be the classic difficult relation, buttering them up can reap rewards – thousands of pounds of rewards in this case.

This week, H+K London have also been busy organising and publicising an event for Movement to Work, attended by over 260 leading UK CEOs. H+K organised the event, securing an impressive line-up of speakers, including the Rt Hon Iain Duncan-Smith, Piers Linney and Nicholas Owen, as well as the CEOs of Marks & Spencer, Accenture, BAE Systems and Centrica. Meanwhile the young people who had completed the Movement to Work programme voiced their own experiences, demonstrating how life-changing it can be for an employer to take a chance on you.

At the event, thirty new companies committed to breaking the cycle of “no experience, no work” by offering unemployed young people work experience placements, representing at 15% increase in the number of UK employers pledged to the scheme. Movement to Work revealed that more than 30,000 unemployed young people have undertaken work experience placements through the programme and over half have gone on to secure jobs. H+K also managed all traditional and social media for the event and expect forthcoming coverage in the Times. 

H+K will be hosting a breakfast panel discussion based around Cyber Security on November 5th, 08:30 – 10:00. It will be curated by Tim Luckett, Chair of Global Crisis + Risk at H+K Strategies who will be joined by a Data Security expect, a Hacking expert, a Lawyer and a Journalist. Please RSVP to laura.farrow@hkstrategies.com. Find out more here

 

On Tuesday evening, H+K’s Helen Wood sat on the panel of the PRCA Digibites event: “Paid media and PR: What's it all about?” The panellists took questions from the audience on the topic of paid media as part of PR and marketing strategies, which followed talks by representatives from Twitter and Outbrain. You can read a blog about Helen’s performance here!

 

Following on from the successful launch of the UK’s first ever 4DX auditorium in Cineworld Milton Keynes earlier this year, this week saw the launch of 4DX in Cineworld Sheffield. Exclusive to Cineworld and with only two auditoriums across the UK, 4DX is a revolutionary cinematic experience which stimulates all five senses through high-tech motion seats and special effects such as wind, fog, lightening, bubbles, water, rain and scents.

 To bring the experience to life we created a bespoke and engaging  piece of content which featured one of our local Cineworld super fans, commentary from our key spokespeople and vox-pops from customers highlighting the exhilarating experience. And to truly immerse the audience, we also held an exclusive screening of blockbuster smash hit, Jurassic World, for key media and influencers.

The launch resulted in over 70 pieces of coverage including BBC Look North, BBC Radio Sheffield, Hallam FM with numerous articles across print titles.

Our Candace Kuss was honoured to be on the jury for the 13th annual Romanian PR Awards. They received a record number of entries in 27 categories, including Digital PR and Social Media. Awards will be announced at a gala ceremony on November 26, 2015. Good luck everyone.

Sam Lythgoe

Hill & Knowlton Strategies Search