What we've been up to at H+K
Whilst I was enjoying some sunshine over in Mallorca, the troops at H+K have been might busy. As always my top picks...
First up, our amazing Food + Drink team... To celebrate the launch of new Ritz Crisp and Thin we teamed up with Radio One DJ and supper club aficionado Alice Levine and mixologist Richard Woods to create a selection of recipes and tips to help ‘ritz up’ any occasion. We worked with our influencers to co-create a mini-series of short video episodes which brought to life ‘Putting on the Ritz’ with cocktail making, recipes and tips for at home entertaining. This content has been used both editorially, on Ritz social channels and through paid social media. We also captured all of the recommendations in a downloadable guide that can be accessed on the Ritz website.
In addition, we held a media masterclass where Alice and Richard showed key press and bloggers how to ‘put on the Ritz’. To drive further coverage we also issued a news story to coincide with the launch which found that two thirds of young adults opt to stay in rather than go out in comparison to 10 years ago when more under 35’s were heading down to the pub. The news story was featured across national and online titles including Daily Mirror, The Sun, Telegraph Online and the Daily Star.
To date, the campaign, including product placement, has been featured in a range of national, consumer and online press including Daily Mail, Look, Red Online, S Magazine, Notebook and Mail Online as well as being featured across a variety of trade titles. To date we’ve also seen 25 social posts from media and influencers with a total reach of 357,711.
Our Sports team has been at the home of golf, St.Andrews, working on The Open for HSBC Sport. The team helped launch the HSBC Hour campaign to give free golf to thousands of children and their families across the country. We even found time to meet up with Bubba Watson to film a video of the former Masters winner hosting a private coaching session.
Anyone for tennis? This year marks the 80th anniversary of Robinsons’ sponsorship of the Wimbledon Championships. To celebrate, we welcomed a host of celebrities into the Robinsons suite in the heart of the grounds to enjoy afternoon tea, tennis and an ENORMOUS tennis ball anniversary cake in style.
Our guests - who included family favourites Amanda Holden, Denise van Outen, Tom Daly, Emma Willis, McBusted and Alex Jones - helped us secure 19 pieces of national print, broadcast and online coverage with a reach of over 90.7 million. On top of that, the celebrity guests posted 41 social media posts on their high reaching channels, all linking back to Robinsons' 80th year of sponsorship, resulting in over 100,000 interactions with consumers.
Our Energy + Industrials team organised an event for the All-Party Parliamentary Group on Unconventional Oil and Gas in the House of Commons on Tuesday. The group hosts impartial events to debate the issue of fracking for shale gas in the UK. Yesterday’s event saw the Commercial Director of Cuadrilla and a pro-shale green campaigner host a discussion with 35 industry members, MPs, academics, NGOs and community groups. Among some of the issues raised were the availability of regulators in the UK and the benefits of gas over coal as a transition energy source.
And finally, last week, the NetApp team organised a media roundtable, hosted at the H+K offices alongside a colleague from H+K Brussels, on understanding and preparing for changes to EU Data Protection Regulation. The session, which was hosted alongside NetApp partners Node4 and Q Associates, was a great success with several top-tier tech trade publications including Computer Weekly and CBR in attendance. The main focus of the event was the positive impact that the changes to EU Data Protection Regulation will have on individuals, ensuing that their personal data is not misused. Following the success of the event, this is a subject that the NetApp team will be looking to own, as the new Regulation comes into effect later this year or early 2016.
Wishing you all a fabulous weekend!