What we've been up to this week: 12 August

Rio 2016 has continued to keep as stuck to our screens this week as we back Team GB to bring home the golds. While our athletes have been busy in Rio we’ve been working on the following:

Ride with Slide

Last week our Energy and Industrials team launched “Slide”, a new shared ride to work service in Bristol that you book using an app. Passengers can request a pickup Monday to Friday between 7.30am – 9.30am and 4pm – 7pm, and are collected shortly afterwards in a private minibus. Slide is being trialled in the city by existing client RATP DEV, a large French transport company, and they hope to eventually take the concept nationwide.

The team helped to form the messaging, create social media channels and content, sell the story in to local and trade media, as well as host a launch event in the city centre. On the day, Tim Jackson, RATP CEO, and Mark Bradshaw, Bristol City Council Head of Transport were interviewed by Heart FM – the largest radio station in Bristol – and numerous local publications.

Summer in the City

H+K influencer marketing expert, Alison Metcalfe, and our director of social media, Candace Kuss, attended Creator Day at Summer in the City, the UK YouTube community's largest annual conference. The event has broadened and our team was not surprised to see Snapchat as a topic for one of the panels, although YouTube remains the major sponsor. Creator Day is more businesses oriented than the weekend fan days, with panels on How Influencers can better work with brands and Off Screen Careers in Online Video. Two thumbs up.

Critiquing Cannes

In our Tech Speculator session this week we analysed the best of Cannes Festival of Creativity. Our Cannes guru Candace Kuss walked us through some of the standout winners from the event, notably those that demonstrate the product purpose at a higher level. Van Gogh’s Airbnb by the Institute of Art Chicago brought people closer to the artist by recreating his paintings in real life – a simple idea brilliantly executed and capitalising on the popularity of the holiday rental site.  Likewise the Australian Tourism GIGA selfie took the act of selfie-taking and super-sized it, allowing intrepid travellers to catch that perfect holiday snap. On the theme of photography, the Canon campaign turned everyone into expert photographers through real-time tips posted on billboards at key hotspots across New York City. All these campaigns showed how everyday experiences can be turned into unique marketing opportunities and how even the simplest ideas are often the most effective.

Robert Isherwood

Hill & Knowlton Strategies Search