What we've been up to this week: 14 October
This week saw the welcome addition of the Jubilee Line to the Night Tube party and panic-buying of Marmite following the ongoing Brexit fallout. At H+K's London HQ we learnt what makes the elements of a great story on film, how brands are using digital and what a future of renewable energy will look like.
How PR and Communications are responding to the digital landscape
On Tuesday, Candace Kuss, our Director of Social Media, went to Manchester to present the findings from the PRCA’s fourth annual Digital and Communications PR Report. A panel of local experts joined Candace onstage to delve into the data and what is means for both agencies and in-house teams. Candace was also on the panel in London for the launch of the Report. One chart showed that Twitter was the number one platform used in campaigns. See more results from the report here.
The art of storytelling in film
We’re a curious bunch and we try our best to learn from experts in other industries in our H+K Storytime sessions. This week H+Kers welcomed Paul Katis, film director and Creative Director at Pukka Films. Paul joined us to talk about his career in TV, commercial and film production and share his storytelling process, taking us through the creative journey of his first feature length film, Kajaki. Kajaki is based on the true story of a group of British soldiers in Afghanistan and the film’s production came out of work that Paul had been doing with the Ministry of Defence, when he met many young soldiers who had incredible stories of bravery and death. Since its release in 2014 the film has won many accolades. Paul left us with three key principles that every good film should have: empathy, emotion and entertainment.
Along with colleagues from our German office, the Energy and Industries team attended the annual Wind Europe conference in Hamburg last week to help launch Envision Energy’s latest software product EnOS and the company’s strategic vision for a future world of renewable energy – “Entopia”.
With a brand film created by Bisqit playing on a giant screen at the Envision booth, the team members on the ground helped develop Envision CEO and Founder, Lei Zhang’s keynote presentation, conducted media interviews with spokespeople and supported a VIP event.
The work at Wind Europe was supported by a team from across the agency, who helped create a landing page and social media channels for Entopia, as well as posting content on Envision’s social channels throughout the conference.