What we've been up to this week: 29 July

This week H+K teams have been busy with projects and initiatives across the capital. Here's a taste of what we've been doing this past week.

World Hepatitis Day

Committed to Cure, a new European initiative to raise awareness that hepatitis C is now a curable disease, launched to the general public yesterday for World Hepatitis Day. The initiative continues to tell the patient story, highlight the community's great work, and provides educational information to groups across Europe through media and social media.

Working with five H+K offices in Europe, the London health team conducted media outreach highlighting how women are leading the way in the effort to eliminate hepatitis C. Female doctors and patients involved in Committed to Cure were featured in top titles in Italy, Spain, Greece, and Portugal.

You can get involved too. Share your "C-selfie" on social media, and don’t forget to use the hashtag #CisforCure. By doing so, join the community showing support for a future free from hepatitis C.

Above: The Committed to Cure coalition of hepatologists and patient advocates from across Europe


Above: The H+K Healthcare team join participants for the staged "Die-in"

Simultaneously, the London team participated in a staged ‘Die-in’ made up of 100 “NOheptivists” at Piccadilly Circus to protest against the 4,000 unnecessary deaths each day that are either preventable or curable. The event also marked Committed to Cure aligning with the World Hepatitis Alliance, and the Hepatitis C trust to support the launch of #NOhep, a movement led by the World Hepatitis Alliance organised to help eliminate Viral hepatitis by 2030. 

Brand vs Product Communication

When should brands dial up rational and/or emotional messaging? Getting The Balance Right: Brand versus Product Communication was the important topic covered at Wednesday's PRCA Consumer Group event. Our Director of Social Media, Candace Kuss, joined a senior panel of in-house and agency professionals for a lively discussion held at Coca-Cola’s impressive London office and attended by several H+Kers. The consensus was that all brands need both, and the right mix comes with a data led understanding of the target audience.

Starting the day right

Our Food+Drink people were out banging the breakfast drum with belVita. belVita Breakfast have been bringing Good Mornings to media this week, with a pop-up breakfast at the Good Housekeeping Institute in Soho. Reminding journalists of its delicious and nutritious belVita range, the event served up the perfect opportunity to talk to media about belVita’s unique breakfast science, which allows consumers to enjoy energy for the whole morning.

Offering attendees a delicious balanced breakfast including belVita Breakfast, fruit and yoghurt – belVita’s nutritionist was also on hand to talk about carefully selected ingredients. Setting the mood for the day ahead, the event secured some great engagement from media attendees.

Attracting 18 journalist attendees and generating eight pieces of social coverage and three editorial pieces – the event was a great success. With a second breakfast bar planned for Time Inc on Tuesday 2 August, the team look forward to inviting even more media to enjoy a Good Morning with belVita.

Coping with content

This week also saw the launch of our findings with The Economist Group. In today's digital market where content is king, how can your thought leadership stand out from the crowd? Our findings showed that for those you can get it right the rewards can be big. But with the constant flow of content nowadays, executives are becoming more selective. Visit the website to find out more: http://tldisrupted.com/  

 And finally, the nominees are...

To top it off, this week we were more than chuffed to receive two award nominations. Firstly a shortlist for Energy Consultancy of the Year at the Petroleum Economist Awards and secondly, our healthcare work with Otsuka Lundbeck was nominated by the PR Week Awards.

Robert Isherwood

Hill & Knowlton Strategies Search