What we've been up to this week: 4 November
With the clocks going back early this week we’ve been enjoying that extra hour, which has been spent working out how to reset all the clocks in the house/office/car. This week we were official partners at the One Question Conference, we also hosted our Meet HER sessions where we champion female employees, and on top of that we were celebrating our shortlists at the Social Media Communications Awards.
One question, many answers
Our London Content +Publishing team attended the inaugural One Question event this past week. The question on hand: How do we successfully marry humanity and technology? The goal was to gather perspective on this single question from a wide range of industry experts and individual thinkers, including Hill+Knowlton’s own head of content and publishing, Vikki Chowney. The Health team live-tweeted the day from their perspective but the event’s format and a stacked roster meant there were insights and value for all. No segment was longer than 30 minutes, apart from the keynotes, with music, creativity, medicine, and the rise of social media all central to some of the day’s most compelling conversations. On reflection at the reception following, there was talk that perhaps the most satisfying part of the day was how many good questions emerged from the one posed and how many important conversations could begin as a result.
Training the trainer
Last week, Jessi Langsen, Head of Healthcare Content + Publishing, and Candace Kuss, Director of Social Media, joined H+K digital leaders from across EMEA for the annual Train the Trainer (T3) offsite in Madrid. Organised by the participants in unconference style, topics covered all aspects of the work we do with clients including Creative Trends, Thought Leadership Disrupted, Digital Ambassadors, Influencer Marketing, and Sherlock+.
Activist, climate change campaigner, budding chemist, lawyer and all-around inspiration – HK Her
This week for our regular H+K Her session, we were joined by Kirsty Schneeberger MBE. HER celebrates the work and achievements of women from a range of backgrounds and this week was no exception. Kirsty boasts an incredible CV and is still only 32 years old: co-ordinator of DECC’s Youth Advisory Panel; co-founder of Think2050, an intergenerational equity consultancy; youth advocate and policy analyst at UN climate negotiations; chair of Youth Question Time; trainee lawyer, director of a coalition of academics and most recently Climate Change Manager at Children's Investment Fund Foundation, to name just a few of her achievements and past roles. Kirsty shared with us what it’s like as a women working at the UN and driving critical climate negotiation, she also told us how her career unfolded following advice from her chemistry teacher. Her advice was to always make the most of any opportunity presented to you, yet maintain a clear goal that you can work towards.
Awards season continues
The Social Media Communication Awards took place on Thursday, hosted at the Emirates Stadium we were there to cheer on our two shortlists. The audience consisted of digital agencies and in-house clients from around the country. The focus at these awards was on creative ideas and bespoke solutions by smaller agencies. Award-winning campaigns included Iceland and National Crime Agency. Agencies which won awards included smaller outfits such as Cubaka, The Honey Partnership and MyCleverAgency. The only exception to this was Durex’s emoji campaign, which also won. Unfortunately our work with the Solar Trade Association and our bespoke Sherlock+ influencer tool didn’t manage to win their categories, but that didn’t stop us celebrating the fact that we had been shortlisted.