What we've been up to this week: 7 October
October is upon us and we’ve got a new look – meet our new logo here.
Singapore tops HSBC’s Expat Survey again
Our Financial + Professional services team launched the 9th annual HSBC Expat Explorer survey – the largest global survey of expats. The survey collates the responses of over 25,000 expats across the globe to paint a picture of life abroad in 45 different countries. To publicise the launch the team reached out to international top tier titles, secured broadcast interviews for the Head of HSBC Expat, Dean Blackburn, and managed the digital campaign across both Facebook and Twitter.
Singapore maintained its place at the top of the overall league table with 66% of expats saying that they'd seen an improvement in their quality of life since moving there. In addition to the league tables on experience, economics and family, this year we were also able to analyse the responses of millennials and expat entrepreneurs.
For the aspiring expat who has long mulled over the chance to move abroad, our findings are available to explore on the Expat Explorer interactive tool.
Surprising unsuspecting superfans
This week the IHG team launched their We Know What Matters campaign for Holiday Inn Express with ex-Boyzone frontman Ronan Keating.
Four Ronan Keating superfans, staying at Holiday Inn Express Manchester Oxford Road for his concert, got the surprise of a lifetime when the multi-platinum selling artist turned up unexpectedly at their hotel, just hours before he was due to perform on stage.
Ronan surprised the unsuspecting guests in a number of ways, from appearing behind the reception desk at check-in to knocking on their rooms under the guise of being from the housekeeping department.
Holiday Inn Express captured the amazing reactions of the lucky hotel guests in this hilarious video.
On the ground at the Party Conferences 2016
Our Public Affairs experts have been busy attending the party conferences with an expanded presence at the Labour and Conservative party, as seven of them took to Liverpool and Manchester over the course of the last few weeks.
Whilst Labour was a bit empty the Tories were in buoyant mood and rallied round their new leader Theresa May to a distinctly greater degree than Labour MPs did with Jeremy Corbyn.
Our teams attended fringes, the plenary sessions and spoke to MPs and others in the exhibitions and bars. They produced a series of daily newsletters covering reportage, analysis and gossip which went out to clients throughout the period.
On top of this, the team will present their conclusions to the agency in the coming weeks, including some interesting findings about how it improved our social media engagement. Watch this space!
Creating the Consultancy of the Future
Last week felt like back to school time as we journeyed to beautiful Oxford for the ICCO Global PR Summit. Our colleague Maxim Behar, ICCO President, opened the event and two of our team joined an impressive speaker list.
Behavioural Insights Strategist, Dan Berry, representing H+K Smarter, gave an example-rich talk on 'Applying the science of human behaviour to the art of communications’. Director of Social Media, Candace Kuss, who was recently named to the Innovator 25 list by The Holmes Report, gave a talk on ‘Augmented Empathy’ then joined a panel on 'Innovation in Communication’.