Prequels, sequels and introductions: 2016 is a huge year for motion pictures

In my previous post, I discussed technology’s role in reviving the comic book movie fad. A lot can be said about the rise of motion pictures in recent years. When considering how comic books have been brought to the big screen in the same period, it cannot be denied that what used to be perceived as ‘geeky’ is now ‘cool’.

The third week of January was declared as DC week. With the Batman vs Superman: Dawn of Justice movie looming, a special featurette has been released. A new Suicide Squad trailer was also released, along with the highly popular DC TV shows returning with their mid-season premieres, The Flash and Arrow.

As if that wasn’t enough, a new show has begun, Legends of Tomorrow, launched as a spin-off show in the same universe as Arrow and Flash. All that being said, DC Week was a success, especially in raising the hype and anticipation levels for the near future.

More to marvel at

As well as DC week, the Marvel Cinematic Universe is in full-swing of its Phase 3 movies. Captain America: Civil War (aka Avengers 2.5) brings together an enormous roster of superheroes as they face up against each other.

Marketing has already begun, questioning fans if they’re Team Captain America or Team Iron Man – who can forget that touching “So was I?” moment at the end of the recent trailer, when Iron Man questions Captain America’s friendship?. The likes of Black Panther, a new (teen) Spiderman, Doctor Strange and more will join the Marvel Universe this year.

Another shout out goes to the Deadpool movie – the marketing campaigns both Marvel and Ryan Reynolds himself have done are not only humorous, but never cease to surprise and gear you up for the release. They even made the effort for males to suggest it as the perfect Valentine’s Day love story movie!

No one can deny that Marvel has had a long stretch of success with its previous phases of movies. The question is, when will they fall? Is this the year the Marvel Universe tests the loyalty of its fans too far?

I believe Disney and Marvel have teamed up well to keep their successes going. The immediate danger is the step forward DC has taken this year with its well-known superheroes and villains. DC provides strong competition for Marvel this year. Whether it be ‘Batman vs Superman’ and ‘Captain America: Civil War’ or ‘Suicide Squad’ and ‘Daredevil’, both groups of fans have a lot to look forward to.

For now, you can expect these three names in many other places than just ‘a cinema near you’ as 2016 is a big year for childhood classics, movie-goers and comic-book fans.

Jena Raj

Hill & Knowlton Strategies Search