3 ways CES took us (Back) to the Future

Drones, multi-feed TV screens and cars with a mind of their own

The year has got off to a flying start, with the Consumer Electronics Show taking place in Las Vegas last week. With 2015 also being the year that Marty McFly heads to in Back to the Future II, we thought we’d delve into the hot topics of CES and see how they reflect Marty’s futuristic world.

  1. Drones

CES was awash with drones. Asctec’s Firefly stood out, boasting Intel RealSense SDK; sense and avoid technology which allows the drone to navigate its way around humans, animals and robots alike. The potential of drone technology is huge, particularly for filmmakers. This video from British film maker Danny Cooke, shot in Chernobyl, Ukraine, as part of CBS News’ report into the catastrophe that never ended, is just one example of how they can be used to tell impactful stories. It’s a step ahead from Back to the Future II’s photo taking drone.

  1. TVs

Back to the Future II’s plasma screens were on point, and the multi-feed experience not a million miles away from hybrid TVs on show at CES. With a greater onus on creating an experience unique to the viewer, the TV of the future is likely to feature multiple feeds, particularly for sports fans who want to watch the action in any which way they want. Imagine watching an F1 race from the viewpoint of your favourite team’s car, with multiple angles, or the option to pick your football team’s legendary alumni as your commentator of choice. Also on show at CES, Panasonic’s in-flight experience where flyers take their seats and are automatically met with tailored content, is a prime example of where this technology is headed.

  1. Cars

Whilst we’ve not quite made it to Back to the Future II’s prediction of flying cars, automotive technology was hot on the agenda at CES. BMW dominated the news in this area, with its self-driving car able to find its own parking space and fitted with sensors to avoid obstacles. Also in the headlines was Jaguar and Intel’s collaboration, which showcased technology where drivers would have their eyes tracked to alert them to signs of tiredness whilst on the road. CES showed that this kind of technology is already on the rise across a range of applications, including gaming.

Who knows what next year’s CES will bring… Time travel, perhaps?

H+K Admin

Hill & Knowlton Strategies Search