#INSTYLEBAFTA

Last night, a couple of members of the tech team enjoyed a glitzy night at InStyle’s EE Rising Star party, ahead of the BAFTA awards on 14th February.

The star-studded event, now in its 11th year, featured appearances from Made in Chelsea’s Millie Mackintosh, Ashley James, Rosie Fortescue, Emily Atack, and Lucy Mecklenburgh. Also spotted were Pixie Lott in a feather mini dress, as well as Maisie Williams, Downton’s Laura Carmichael, Melanie Sykes and Jonathan Ross.

Highlights of the evening included “deconstructed gin and tonics”, a curious mixture of textures and flavours, as well as giant gin-flavoured fruit pastels.

To honour the occasion, guests had animated gifs of themselves taken at InStyle’s photo booth, and left with goodie bags made up of a stylish range of gifts.

There’s no doubt that the worlds of technology and fashion are starting to align in new and exciting ways, and the tech team is really looking forward to getting up close and personal with the world of fashion as we align our brands with the latest trends and consumer interests in new and innovative ways.

With New York, Milan, London and Paris Fashion Weeks around the corner, we’re keeping a close eye on what’s in store for the Autumn/Winter 2016 collections and how this will shape the industry for both consumers and brands in the coming months, as well as enjoying some of the most creative catwalk presentations of the season.

Laura Cholwill

Hill & Knowlton Strategies Search