Content and publishing strategies for a global sponsorship portfolio
H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.
With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship's.
This process led with the creation of a brand identity document and content and publishing guidelines which are used to shape comms at each of HSBC’s sporting events.
H+K has also taken ownership of the channels themselves, launching a new Facebook channel which has achieved 4.7 million video views in its first two months, and taking over management of the Twitter channel, increasing the output of monthly posts from 17 to 90 and engagement rates from 0.6% to 2.6% (industry ave for financial services is 0.4%).