Using influencers + content to engage with consumers
To celebrate the launch of new Ritz Crisp and Thin, H+K teamed up with Radio One DJ and supper club aficionado Alice Levine and mixologist Richard Woods to create a selection of recipes and tips to help ‘ritz up’ any occasion.
H+K worked with our influencers to co-create a mini-series of short video episodes which brought to life ‘Putting on the Ritz’ with cocktail making, recipes and tips for at home entertaining. This content has been used both editorially, on Ritz social channels and through paid social media. H+K also captured all of the recommendations in a downloadable guide that can be accessed on the Ritz website.
In addition, H+K + Ritz held a media masterclass where Alice and Richard showed key press and bloggers how to ‘put on the Ritz’. To drive further coverage a news story to coincide the launch was released. Research found that two thirds of young adults opt to stay in rather than go out in comparison to 10 years ago when more under 35’s were heading down to the pub.
The news story was featured across national and online titles including Daily Mirror, The Sun, Telegraph Online and the Daily Star.
To date, the campaign, including product placement, has been featured in a range of national, consumer and online press including Daily Mail, Look, Red Online, S Magazine, Notebook and Mail Online as well as being featured across a variety of trade titles. 25 social posts from media and influencers have been seen, giving this campaign a total reach of 357,711.